Lufthansa or Deutsche Lufthansa AG is the flag carrier and the largest airline in Germany. It is the second in Europe by passengers carried and the fourth largest in the world by revenue. Lufthansa was founded in 1953 and commenced operations in April 1955. It does not only operate its own airline but also owns several other airlines such as Swiss International Air Lines, Austrian Airlines, Brussels Airlines, and Discover Airlines. Lufthansa Group also owns aviation-related companies, including Lufthansa Flight Training, Lufthansa Consulting, Lufthansa Systems, Lufthansa Technik, and Global Load Control. The company is headquartered in Cologne, Germany. Lufthansa has its primary hub in Frankfurt and a secondary hub in Munich.
Lufthansa owns over 270 aircraft, including a mix of Airbus and Boeing models and fly people to more than 200 destinations worldwide, from Europe, the Americas, Asia, and Africa. The airline offers four classes, Economy, Premium Economy, Business, and First Class. The aircrafts owned by Lufthansa have modern amenities and inflight entertainment specifically for long-haul flights. The company is committed to reducing its environmental impact and thus invests in fuel-efficient aircraft and sustainable aviation fuel (SAF). Lufthansa ranks highly in global airline rankings for safety, service, and innovation.
The business strategy of Lufthansa is focused on maintaining its position as a global aviation leader while navigating industry challenges. Some of the challenges affecting the company include competition, sustainability, and technological advancements. The success of Lufthansa stems from its strategy to use multiple airlines such as Swiss International Air Lines, Austrian Airlines, Brussels Airlines, and Eurowings. All the airlines targets specific market segments, operate in different regions, and offer diverse pricing models and services. Besides, the company uses data analytics and digital tools to provide tailored services across its four classes. Miles & More program strengthens customer retention inLufthansa.