Marketing research may address many market aspects: products, sales, customer behavior, marketing, distribution, price, packaging. Since the researcher does not know everything about a market, he/she must be selective. The question remains as to how the researcher chooses where to concentrate the investigation and how far each topic should be examined. The response should be in a paper called the research brief. The design of the study is a set of instructions provided to the researcher by those who commissioned the research and/or by people who utilize the findings for their decision making. The brief must tell the researcher which market characteristics are especially essential.

The marketing idea has developed throughout time. You may even be so courageous as guess that it is as ancient as the transaction process itself. However, the emergence of marketing as a correct and discreetly organized framework is very recent when it started to separate itself from its foundation subject of economics. There have been several major developments in marketing that have affected almost every area of human civilization worldwide. Nivea company are thus no longer operating as they did in the previous century. Marketing has become more than simply a concept of business. In this period, the idea that demand comprised of more than mere buying power was flourishing. The notion that marketing and advertising are synonymous has become the study of the mind. The marketing is always changing, as human brains are continually looking for new ideas. In this paper I will use the Nivea company. The 20th century saw the beginning of the marketing of other subjects such as economics, psychology and sociology, which opened the door to millions of additional possibilities. Today, marketing is omnipresent and affects us more than we might imagine. Perhaps we can argue that in the early years contemporary marketing took root. Company and marketing work hand in hand and the effect on each other was obvious. But marketing has continuously and persistently developed at a rapid rate since 1980. The marketing trajectory therefore continues to mirror larger corporate, economic and cultural changes. Marketing aims primarily to offer value and consumer satisfaction. Customers live in society and are affected by changes; therefore, in some form or another, societal developments should affect marketing. Marketing research

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