Perfect competition is a market structure where all sellers sell homogeneous products, firms are price takers, and whose market share does not influence prices.  A monopoly market structure is one in which a single firm sells unique products in the market. In other words, the firm operating in a monopoly market does not face any […]

Chapter 11 Lucy, at four years, was a big fan of raisins. The author, one day observed her seated on the kitchen table as she struggled to open the small box of raisins (Duckworth, p 261). Although Lucy was hungry, the box resisted her efforts, and he had no option but to wander off. When […]

Destination Marketing is a form of marketing in which a given destination is promoted to potential visitors in order to increase the number of people travelling to that destination. It also means engaging with key players in order to drive awareness of a given destination. This is done to drive interest so that more people […]

Andragogy is defined as the methods and principles used when designing and delivering training to adults (Ota, DiCarlo, & Burts, 2006). In other words, andragogy explains the six principles that guide a person who is planning to train adults. One of the principles is the need to know, which states that adults always want a […]

The inclusion of women in the economy is considered critical. According to Obaid (2020), there are many ways through which women can be involved in a country’s economy including labor, decision-making, financing, and digital inclusion. In other words, the inclusion of women in these four areas would not only result in a robust economy but […]

Corporate governance refers to various policies, practices, and regulations used by various parties to oversee a company’s operations. The role of corporate governance is to ensure that managers deliver the company’s long-term objectives (Bhagat & Bolton, 2019). Corporate social responsibility (CSR) is a business practice that allows companies to integrate social and environmental concerns into […]

Nike Inc. is a multinational corporation that focuses on the manufacture, and sale of footwear. It was founded in 1964 by Phil Knight and Bill Bowerman and began as a small running shoe company (Piskorski & Johnson, 2012). The company was originally known as Blue Ribbon Sports obtained the current name from a famous swoosh […]

Active learning is an approach in which students are actively involved in the course material through experiments, case studies and problem-solving (Hartikainen et al., 2019). In other words, is an approach to learning where students do much more than passive listening. There are various methods used to promote active learning, including reading, writing, problem-solving, and […]

Conflict theory or social conflict theory originated from the work of Karl Marx, focusing on cause and consequences. In other words, the theory argues that conflicts arise between owners of factors of production or the rich and the working class. Therefore, Karl Marx is considered as the father of social conflict theory (Trevino, 2017). The […]

Elasticity of demand; An elastic product is one in which the quantity demanded changes significantly when prices increase or decrease (Zhu et al., 2018).  A good’s price elasticity of demand is a measure of how sensitive the quantity demanded is to its price. In other words, increasing the price decreases the quantity of a product […]