Internet Advertising is a form of marketing that uses the Internet to promote products and services to audiences and platform users. The Internet or World Wide Web is quickly becoming the most effective way for a business to advertise their products or services to customers. Web sites such as search engines or small sites that sell advertisement space for sponsoring are profiting highly from the increase of advertising on the Internet. Also contributing to the profit of businesses is the fact that the number of people that have access to the internet is growing as well as internet services which will allow potential customers to view these advertisements.

Internet advertising is less expensive compared to direct advertising which creates more profit for advertisers and businesses. When compared with advertising in magazines or on television, Internet advertising is far more beneficial and less expensive. This type of advertising is less expensive, more interactive, and easier to track and target than other advertising methods. Studies have also shown that awareness of participating brands increased 5%, on average. In addition, 49% of the study participants said they recalled seeing a tested advertising banner on a particular site. Current click-through rates average about 20% better than other direct-marketing methods. 

Another advantage of this form of advertising over direct or local advertising is the fact that it is global and the advertiser is allowed to advertise to the whole world making the advertising more effective and beneficial. Banners advertising the business or its goods and services would be placed on a certain site and when an interested consumer clicks on the graphic, he/she is usually redirected to the businesses site according to the particular goods and services being offered. Internet Advertising is a form of marketing that uses the Internet to promote products and services to audiences and platform users.

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