Many Multinational enterprises (MNEs) have recently incorporated the ethical dimension in their
investment and business model and strategy. Ethics in MNEs is gaining ground and becoming
increasingly important, and managers have to strike a delicate balance between value
maximization and ethics. Toyota Motors Corporation
You need to choose one of the companies listed below and conduct a case study analysis,
critically evaluating how ethically oriented your chosen company is and how it manages the
tradeoff between value maximization and ethics.
You need to be very descriptive regarding your chosen company’s ethical strategy and the
stakeholders involved in the decision making, providing a range of evidence and examples.
Additionally explain why ethics has become important and needed in the company’s business
model, include a costs benefits analysis and its impact on the corporate image and perception of
the MNE.
Elaborate on how you would recommend to your chosen company to improve its ethical strategy
and policies, and the impact this would have on the company’s reputation, image and credibility. Toyota Motors Corporation

Choose any multinational corporations for your case study:
1- McDonalds 2- Citigroup 3- Apple
4- Daimler 5- HP 6- Facebook
7- Adidas 8- Nestle 9- Mattel
10- Sony 11- HSBC 12- Google
13- Total 14- JP Morgan chase 15- Volkswagen
16- Phillip Morris 17- Microsoft 18- Halliburton
19- Monsanto 20- Starbucks 21- Samsung
22- Exxon Mobile 23- Chevron 24- Colgate-Palmolive
25- Nike 26- BMW 27- Pfizer
28- IKEA 29- Lehman Brothers 30- Siemens
31-Intel 32- Wal-Mart 33- BHP Billiton
34- Shell 35- Toyota 36- Allianz
37- Costco 38- Johnson & Johnson

Some regional MNEs:
Rasgas, Bavarian Auto Group, SABIC, Arab Bank, Equate, Holcim Lebanon, Dolphin Energy,
Maroc Telecom, Zain Bahrain, Sonatrach, Attijariwafa Bank, and PDO.
The recommended layout of your case study is suggested to be as follows:
Cover page
Abstract
Introduction
Analysis
Recommendations
Conclusion
References

General case study guidelines
1- Reserve the first page (cover page) to your name, student ID, course name, and date & number
of words, and university
2- You should write in times new roman font, size 14, with 1.5 spaces, no bold or italic except
for the section heads if you want
3- Pages should not have frames, shades or colors or other fancy decorations, just plain pages
with no folders or covers, stapled from the top left corner side
4- You need to submit a hard copy next lecture day. Failure to submit the soft copy online by due
date is subject to mark deduction
5- Write your work in form of an essay, do not insert questions and give answers.
6- Maximum plagiarism allowed is 15%
7- A minimum of 7 references is required
8. Important arguments should be clearly referenced
10. Avoid lengthy and unnecessary statements
11. You should print your case in double pages

Use MLA