There are four marketing strategy which are product strategy, price strategy, place strategy and promotion strategy. Firstly, the targeting audience for this business would be students as this would be an adult free student zone where they truly express themselves without having the struggle of being criticized by others and being pressured by them to make decisions, they are not comfortable with. marketing strategies More

The first media strategy is the product strategy, would be to provide quick and formal replies which are professional for the customers, to grant them with very honest reviews if the selected universities and all the information they need such as the syllabus, future jobs which the university would provide, accommodation and university facilities. These things are important as they help guide the student to the perfect university for them because they answer all the worries the students would have and this will help the current customers to recommend this business to others such as friends or family members. marketing strategies

The second media strategy is the price strategy, this focuses on being able to provide the customers good prices and offers. For example, they can add a 10% discount for the customer if they share the business or recommend it to a friend. Another price strategy would be offering the primary and the secondary customers for free as this would help them get loyal customers. A place strategy would be international, having international multi lingual people then this would attract non-English talking customers because they feel like that would be more welcomed and understanding more. It is very important to create a site where everyone no matter where they come from feel like they are just as important as others and not feel left out. marketing strategies

The final media strategy is the promotion strategy, this should be done by advertisement. It is important as this is how this business will be getting new customers so they depend on this. For their target audience which is students, it is proven that students spend a lot of time on social media because technology has been a huge part in this generation. A way to promote this would be advertising on things such like Facebook, twitter, Instagram and snapchat as this is what this generation uses the most. Especially Netflix and the biggest music stream which is Spotify and it is proven only 1 out of 4 students pay for it so 75% get advertisements from this. Music is very important for students do they do listen to advertisements as well as music.